SEO can seem like a significant long-term expense and it doesn’t offer quick results like paid advertising does. It’s true. SEO is a slow burner, and it requires an investment in both money and time before you see results.

However, with the promise of lower CPA, higher ROI and a host of other valuable business benefits, SEO is without a doubt one of the most important investments you can make for your business.

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Why Invest In SEO

You may have already considered the in-house vs outsourcing pros and cons. You have more control over the activities with in-house staff, but more expertise & time to hand with an agency. In-house staff require more admin and commitment but outsourcing also seems like a major financial undertaking.

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Why Hire An SEO & Content Marketing Agency?

Not many people know this, but the notion of SEO dates right the way back to 1945, well sort of. In July 1945, Dr. Vannevar Bush, the (back then) director of the Office of Scientific Research and Development, published an article in The Atlantic proposing the compilation of a ‘collection of data and observations, the extraction of parallel material from the existing record, and the final insertion of new material into the general body of the common record’.

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The Evolution of Search Engine Optimisation (SEO)

We’re often asked how much money needs to be spent before an SEO campaign starts to see traction and results.

It’s hard to give a specific answer, just as there are several factors you need to consider.

If you’re asking this question or want to see how much of your marketing budget you need to allocate to SEO, these considerations should help.

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How much will I typically have to invest in SEO before I see results?

While SEO takes more time to implement, the results you see are long-lasting. The issue with PPC is that as soon as you stop paying for it, you lose your space at the top of the SERPs or on Facebook/ Instagram and are back at square one.

With SEO, you continue to rank in the search engines for months, even years, after the campaign has ended.

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Why should I not just spend my SEO budget on PPC instead?

We prefer to concentrate on what we do best – high-quality SEO, direct response marketing and done-for-you marketing services.

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Why can’t you do web development for my business too?

Many factors go into determining where pages rank for keywords in the search engines. The location you’re searching from, customer intent, and how your competitors are performing and how much they are investing.

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Why can’t you guarantee SEO results?

There’s no right or wrong answer here.

If you’re a large business with a substantial marketing budget and a sizable marketing team, it may be that having an SEO expert in-house works best for you.

However, if you’re a smaller organisation that wants to focus on search engine optimisation, an agency can provide you with many benefits.

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Would it not be better to just hire an in-house SEO expert full-time?

There are a lot of different digital marketing channels out there, and it’s important to choose the one that’s best for you.

While the right marketing channel can give your business a much-welcome boost, the wrong choice can lead to you squandering your marketing budget.

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Why have you told me that SEO would not work for my business and suggested I do PPC instead?

We’ve worked with businesses who were initially reluctant to use an agency for SEO as they had a bad experience in the past. This was typically because they’d gone with a cheap or inexperienced provider first-time around.

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Why should I try SEO again if I’ve lost money doing it before?

It’s estimated that the average person carries out three to four search engine queries every day. This potentially means a lot of organic web traffic for your business.

It’s easier than ever before to access a search engine. People can search on their mobile phones and tablets while on the go, and can even use their smart speakers to ask search engines questions!

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Why should I invest in SEO and not put my budget elsewhere?

It’s estimated that the average person carries out three to four search engine queries every day. This potentially means a lot of organic web traffic for your business.

It’s easier than ever before to access a search engine. People can search on their mobile phones and tablets while on the go, and can even use their smart speakers to ask search engines questions!

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Why is your entry-level price so high? Do you do a lower-priced SEO service?

When you run a small business, you may think of search engine optimisation (SEO) as something that only large companies do to stand out in the search engine results pages.

However, the truth is that small businesses can take advantage of SEO too.

Here are just some of the reasons why SEO is suitable for small businesses like yours.

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Why is SEO suitable for a small business?

When you have chosen which SEO keywords and phrases you want to rank for, the next step is to determine how to add them to your website.

If you have a lot of keywords, you may be tempted to cram them all onto one web page, cross your fingers and hope for the best.

However, this is not a good strategy for ranking highly in the search engines.

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Why can’t you optimise for lots of different keywords on a single page?

One of the questions customers often ask us is if they can get a trial of our search engine optimisation services. They want to try us out for a month or two, and if they like the results, they will buy an SEO package or bespoke plan.

We get that you want to make sure SEO is the right choice for your business before committing to a longer-length commitment. However, you have to dedicate yourself to playing the long game when it comes to SEO.

We promise you though; it’s well worth the wait.

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Why can’t I just trial your SEO services for 1-2 months?

Agencies that specialise in SEO can raise brand awareness, make your business stand out above your competitors and most importantly, grow your sales.

One in three marketers admit to not spending time on search engine optimisation. If this is the case for your business, an SEO agency could be a worthwhile investment.

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What is an SEO Agency, and How Can They Help Your Business?

A search engine optimisation (SEO) expert will work with you to help your website get as high as possible in the search engines. So whether you want to be seen on Bing, get noticed on Google or yelped about on Yahoo, your friendly neighbourhood SEO specialist will be there to help.

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What is an SEO Expert, and How Can They Help You?

We’ve put together this guide to help you find out more about the cost of SEO for UK businesses, so you know what to factor into your 2022 budget.

£50 to £200 per month – cheap SEO services

There’s an old saying that goes, ‘if something seems too good to be true, it probably is.’ This can be applied to SEO services in this price bracket.

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How Much Does SEO Cost on Average in 2022?

1. SEO provides an amazing return on investment (ROI)

When you have a small business, you need to make sure every penny you spend results in profit.

The good news is that SEO provides one of the best ROIs of all marketing channels you can use.

Why is SEO so great at providing a solid return on investment?

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7 Benefits of SEO for Small Businesses